Pay Per Click Advertising Works If You Do It Right
By Jeff Schuman 9 Comments
The fastest way to get your product or service out to the
marketplace is with a pay per click advertising campaign. In a
matter of minutes you can be on page one of some of the most
popular keywords relating to the theme of your website.
A pay per click advertising campaign is easy to start. You will
open an account and deposit some money as a starting balance
with the search engine company that you are advertising with. To
start you enter your site's URL, title and description and bid
on relevant keywords. A site selling jewlery would bid on
keywords such as, "jewelry," "gold jewelry," "silver jewlery"
When someone searches for "jewlery" the details of your site
appear, in the form of a search result with the URL, title and
description you entered. If they then click on your listing,
your account is debited the amount you have bid on that keyword.
What makes this so effective is that someone who has searched
for your product is already qualified when they come to your
site, which is selling the product or service they are looking
It is important that your keywords are relevant and link to the
page that contains information relating to that keyword.
Also be sure and only bid on keywords for the minimum bid amount
when you are first starting. Generally you can bid as low as .05
cents on lesser searched keywords. This strategy makes it more
affordable for you as you learn how to use pay per click
advertising more profitably. It will take you more keywords to
get the traffic you want, but it will cost you less.
An excellent source for information on pay per click advertising
is payperclicksearchengines.com. You can find out everything
from how to set up your own campaign to the top 10 pay per click
search engines to advertise with. You will find ideas and
articles on pay per click search engine advertising or pay per
click internet advertising as it is also called. Here's that
The key to pay per click advertising lies in choosing keywords
that people are searching for, but spending the least amount of
money doing it. This will take you some time to develop your own
list of keywords, but once you have done that you are off and
Assuming you have a product or service that people will buy
there is no end to the amount of money you can make. You are
only limited by the amount of websites you want to build and the
time you want to spend managing your pay per click advertising
The bottom line is this. Pay Per Click programs allow you to
compete with the big boys in your niche. A targeted advertising
campaigin is a very fast way to get on top of the search engines
without spending hours and hours optimizing your own website
with the search engines.
If you have a small amount of money to get started then there is
no reason not to use the pay per click strategy. As your website
becomes more profitable you can reinvest some of your profits
back into more advertising and more expensive keywords.
This is exciting. You are off and running with your own pay per
click advertising program and making sales that your competition
isn't because you have mastered this targeted advertising medium.